Izzy's Way
Why Izzy's Way
was created
Get to Know Us
Izzy’s Way was founded by Zoe Mason, owner of Artibelle Florist and mum to Isabelle (“Izzy”), whose experiences inspired the campaign.
Through both personal lived experience and a professional background in healthcare and education, Zoe has seen first-hand how disabled people and families can face subtle but deeply impactful barriers in everyday life...from inaccessible systems and dismissive attitudes to the constant emotional exhaustion of having to repeatedly advocate for equal treatment.
Like many families, Zoe recognised that discrimination is not always obvious or intentional. Often it appears quietly through exclusion, resistance to reasonable adjustments, low expectations, or disabled people being made to feel like an inconvenience simply for needing equal access and support.
Izzy’s Way was created to turn those experiences into something positive: a community-led campaign focused on awareness, advocacy, inclusion, and meaningful local change.
Our Aims and Actions
Izzy’s Way is focused on creating meaningful, practical change for disabled people and families within our communities through awareness, advocacy, inclusion, and collaboration.
The campaign aims to:
Gather Evidence
Carry out community listening and evidence-gathering through local surveys and lived experience feedback
Address Barriers
Encourage Collaboration
Raise Awareness
Advocate
Highlight recurring barriers and patterns affecting disabled people and families
Work collaboratively with local services, organisations, and elected representatives to encourage positive change
Develop awareness campaigns focused on inclusion, accessibility, and disability rights
Advocate for disabled people to be meaningfully included in decisions that affect their lives
Support Early Intervention
Encourage earlier support and understanding before situations escalate into conflict or crisis
Let’s Work Together
Interested in supporting Izzy's Way? Please use the contact form below.
